About Sarebi

Contact Sarebi to take your idea from Probable to Possible today!

The South African Renewable Energy Business Incubator (SAREBI)

Sarebi is located in Atlantis on the West Coast and is a formally registered non- profit company (NPC) which was opened by the Minister of Trade & Industry, Minister Rob Davies in March 2013.

Unlocking Opportunities

SAREBI is governed by a Board of Directors represented by Industry, Academia and the Public sector. The primary aim is to be a niche focused organisation committed to unlocking opportunities for SME’s in the renewable energy, energy efficiency and energy saving sector.

About Sarebi Team

Helmut Hertzog

Executive Director

With 30+ years as a business owner and executive, I’ve worked across industries like FMCG, travel, telecommunications, online gaming, professional services, clean energy, and manufacturing. I specialize in strategic management and the digital economy.

Jenelle Krishna

B2B Growth Expeditor

I drive business growth through strategy, funding, retention, and market positioning. With expertise in nonprofit sustainability, fundraising, and digital marketing, I deliver impactful outcomes. At Sarebi, I empower businesses with tailored strategies and technology, enhancing efficiency and building resilient revenue streams.

Moeneefa Hanslow

Admin / Junior Accountant Assistant

Providing administrative assistance to the team/Basic accounting Knowledge,manage invoicing and process of payments.
Sage payroll (Processing Different types of payroll cycles including bi-weekly and monthly Preparing compliance reports.

Nancy Gweja

Product Owner (Google & Odoo)

I began my career in learning design and evolved through project management to Product Owner. I align product strategy with customer needs, ensuring value for both users and the business. My expertise includes NLP, machine learning, data analysis, and agile methodologies.

“I have grown as a business person and gained valuable information which I would apply on the practical everyday running of the business.”

– Sicelo Mthombeni, Managing Director

SAREBI’s business incubation programme is designed to support the successful development of South African entrepreneurs through a range of non-financial business support resources and services.

What do Incubators do?

Incubators help small enterprises grow by providing essential support and resources. SAREBI serves as a catalyst for development, offering a range of services to enable small businesses to compete effectively in a dynamic market.

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Our Mission

Our mission is to turn green economy entrepreneurs into better business people through appropriate business development interventions.